These are the Programme Terms and Conditions, if you wish to view the Website Terms and Conditions, please click here.

All applicants must read and agree to the below terms and conditions before submitting an application

The terms and conditions are subject to change without specific notice to you. Please ensure you read the terms and conditions before applying

Programme Management 

Augmentor is delivered by Digital Catapult.

Digital Catapult is managing the Open Call process and will be in contact with the applicants about the outcome of their applications

Your contact details 

You will appoint a main contact for the programme (lead applicant). This will be Digital Catapult’s main point of contact for jointly defining the shape of your programme activities, workshop and event commitments, team members’ availability, ongoing activities, and assessment of progress during and after the programme.

Your contact details will only be used by Digital Catapult and only to contact you for the purposes of processing your application and, if your application is successful, to contact you in the future for help with measuring the programme’s impact on your business and the wider economy.

After the Open Call, you may be contacted about other relevant activities taking place at Digital Catapult, if you have opted in for this at sign-up stage.

Application Process 

All applications must be submitted within the specified deadline on the Open Call page. You are able to register your interest as an applicant at anytime on the Augmentor website.

Once your complete application has been received, Digital Catapult will send you a confirmation receipt by email. If you do not get a receipt via email by 24 hours the next working day of sending your application please email us at

Application assessment is based solely on the information provided as a response to the Open Call, and any due diligence checks that may be undertaken.

Your online application will be reviewed by the Digital Catapult in the first instance, discounting those not matching the basic requirements which results in a long list of applications. 

Digital Catapult and Augmentor partners will then review applications and score them based on the uniqueness of the idea, the team’s ability to deliver, market readiness, size of the opportunity and likelihood to benefit from programme. 

Digital Catapult along with Augmentor partners will downselect to a final group of 20 companies. These will be invited to complete a second independent assessment form in order for Digital Catapult to provide an impartial view to the final selection committee comprised of a panel of judges including representatives from Digital Catapult and Augmentor Partners.  It is compulsory you complete this form to be considered on the programme.

These final 20 companies will be invited to a pitch preparation day then a selection day where they will pitch to Digital Catapult, programme partners to inform the final selection of up to 10 companies.

Successful applicants will be sent an agreement that explains the terms and conditions and programme commitments. This must be signed and returned before your company is admitted to the programme.

Please note that the application form requests some limited information about your company. This data enables Digital Catapult to maintain a baseline on which it undertakes future measurement of possible impact.

Key Dates*

*All dates are subject to change. Events will take place in Central London.

Digital Catapult reserves the right to amend this timetable at its discretion. All announcements regarding results of evaluations shall be announced on this website. Please do not contact Digital Catapult once the deadline expires to enquire about the outcome, this will be notified to you in due course.

IMPORTANT NOTE: No extensions to the deadline for responses will usually be granted with very limited exception to situations where an applicant finds themselves seeking to request an extension due to reasonable extenuating circumstances, those circumstances being beyond the applicant’s control and unforeseen to them.

Subject to:

Applications will only be accepted as compliant if they:

Failure to be compliant may result in disqualification.

Impact Measurement 

Digital Catapult is an independent organisation in receipt of public sector funding. To ensure we are effectively able to measure and monitor our contribution to the wider UK economy we collect business data on a periodic basis.  By participating in this programme you agree, on behalf of your company, to cooperate with us periodically over the course of the programme and for a fixed period (not to exceed 5 years afterwards) for the purpose of collecting up-to-date business data to support our measurement of potential impact.


The information provided in your application will be kept confidential and only used and disclosed as reasonably necessary for the purpose of assessing applications, and working with you on the programme (including with our programme partners and mentors), provided it does not contain information already available in the public domain.

As your application form is being transmitted over the internet, ultimately we cannot guarantee its security.

We will store your application and the scoring it has received for the entire duration of the programme, and for a period of up to six years thereafter.

Immediate need

You have an immediate need to access computation power* Please note that if your data contains personal data then currently we cannot host it in Digital Catapult. All other resources of the programme will be available for you, provided you are successful in your application.

Access to facilities and workspace 

Desk space is not included in this programme.

For the duration of the programme, selected companies will have free use of the Immersive Labs in Belfast, Brighton, London and North East & Tees Valley as well as MediaCityUK- subject to availability. Selected companies, where relevant, may gain discounted access to other Digital Catapult facilities.

Access to facilities may extend beyond the programme end date, but this is subject to further agreement between your company and Digital Catapult.

Partners may provide additional benefits to their own facilities, this will be the result of negotiation between your company and each partner.


We accept no liability for any consequences, whether direct or indirect, that may arise from your participation, your reliance on any statements we may have made about the programme, or its suspension or withdrawal.

Due diligence 

We will carry out due diligence on lead companies/organisations at the point of selection onto the programme and you must be willing to submit documentation upon request.

Intellectual Property 

We respect the intellectual property of others, and we ask our collaborators to do the same. The unauthorised posting, reproduction, copying, distribution, modification, public display or public performance of copyrighted works constitutes infringement of the copyright owner’s rights. As a condition of your use of this site or facility, you agree not to infringe the intellectual property rights of others in any way.

You promise that you have and continue to have all necessary rights, licenses, permission and consent to provide the content in your application to us.

Your application will be screened privately by Digital Catapult and programme partners. We will not remove from applications any proprietary labels or copyright assertions. 

Unsuccessful applications will be deleted from our systems at the conclusion of the programme. 

For practical reasons, please don’t ask us or our partners to sign a non-disclosure agreement. We can only achieve these kinds of activities if we have the trust of the tech community so it is not in our interest to release your IP.


Augmentor discovers and supports the UK’s most commercially viable augmented and virtual reality companies. The programme is geared towards early stage businesses that get access to targeted masterclasses on the investment landscape and investment readiness as well as business support. We give you access to a network of mentors that could help you take your business to the next level. To keep supporting future companies, and by way of recompense for Digital Catapult’s activities on this programme, will take a maximum of 1% equity in selected companies. We do not wish to take an active role in your company’s future, nor request a position on your board or advisory roles. 

Those companies selected for the longlist selection will be provided with a copy of the programme agreement, including the warrant agreement with Digital Catapult. In order to be accepted onto the programme, companies will be required to agree to the terms of the agreement by providing us with a signed copy of the agreement prior to the start of the programme.

Selected companies for the 2019 cohort will be invited to an Equity FAQ session at Digital Catapult at the beginning of October to ask our experts questions regarding equity.