How to apply

Applications are now closed for 2020, but Digital Catapult invite B2B early stage immersive startups to register their interest to receive updates on the programme.

How are startups chosen?

Below is the application process for the programme, how applications are selected and the onboarding process.

Application completion

When the open call is live, you will need to register your interest and then receive a confirmation email with a link to the full application form. To complete the application you will need to submit it before the open call closing date

Applications judged and longlisted

Once applications close, completed applications are judged and assessed based on the selection criteria and 20 startups longlisted

Pitch day and final startups shortlisted

The 20 startups previously longlisted are then invited to a pitch practice day and reviewed by Digital Catapult and Augmentor partners to shortlist the final 10

Startups join the cohort

Once onboarded, cohort startups will take part in a series of workshops with mentors and experts, alongside a tailored programme


Augmentor acceleration programme supports the next generation of B2B immersive startups from across the UK, providing a range of benefits:


One-on-one support from leading industry, business and technical experts

Investment essentials and connections

Understand the investment landscape, the different routes to accessing finance and how to build relationships with the investor community


Exclusive workshops that drive business development forward

Network access

Get connected to public sector and large businesses by tapping into Digital Catapult network

Access to facilities

Access Digital Catapult’s immersive facilities including the Immersive Labs


Access a wide range of perks offered by our programme partners (e.g. AWS, HubSpot)

Programme Timeline

The year’s timeline for Augmentor’s cohort open calls and related activities

Any questions about the programme?

Read our comprehensive list of frequently asked questions.

Terms and conditions

Applications and onboarding follow programme focused terms and conditions.

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Digital Catapult
Augmentor is an immersive acceleration programme designed and delivered by Digital Catapult.