Augmentor is a 12-week acceleration programme developed by Digital Catapult supporting early stage businesses developing innovative and commercially-focused immersive reality solutions.
The programme offers companies business and investment mentorship, access to state-of-the-art facilities, workshops and support to confidently pitch their ideas directly at an exclusive investor showcase.
Augmentor was launched to accelerate the development of B2B immersive products and applications among the enterprise sector – helping to drive adoption of augmented reality (AR), virtual reality (VR), mixed reality (MR) and haptics, scale high growth potential immersive companies and increase the size of the immersive UK market to become a global leader.
The programme is designed to support the startups develop more commercially viable solutions, help them understand the investment landscape and become investment ready.
Augmentor offers access to:
Now in its fourth year, Augmentor is developed by Digital Catapult.
*Timelines are approximate and can be subject to change
No – just the founders or other adequate representatives for the topic need to attend the workshops (maximum three people per team).
Since the programme is targeted on investment readiness and business support, we provide you the access to a network of mentors that can help you take your business to the next level. To keep supporting future companies, and as part of the collaboration, Digital Catapult reserves the right to acquire 1% shares in the selected companies via a ‘Warrant Agreement’, exercisable upon specific events. Please consult ‘Warrant Agreement’ of FAQ for more information.
We do not wish to take an active role in your company’s future, nor request a position on your board or advisory roles.
Whilst Augmentor won’t provide any private investment or other type of funding, the programme will help you understand the investment landscape, the different routes to accessing finance and how to build relationships with the investor community.
Startups will gain access to Digital Catapult’s Immersive Labs, however there is no guarantee of access to workspace.
You won’t be required to work from Digital Catapult offices during the programme. We expect you to have the facilities to produce your experience already.
For the duration of the programme, use of the Digital Catapult Immersive Labs in Belfast, London, Brighton, MediaCityUK, and North East Tees Valley (subject to availability and site terms).
The Labs can be booked for many different activities, from workshops to client demonstrations, and we are happy to work with you to support your needs.
The Labs provide support for activities such as product testing across a range of the latest Immersive headsets and devices, such as the Hololens 2, Valve Index with Index Controllers, and Varjo XR-1 (subject to availability), run UX testing with our UX Lab in a Box, or host client demonstrations and meeting.
Participants will receive details on how to book the Labs at the start of the programme.
Participating or having participated in accelerator or other startup support programmes does not preclude you from taking part in Augmentor.
Digital Catapult is aware of the business impact of the Covid-19 pandemic and knows that early stage immersive startups need our support now more than ever. Augmentor plans to help through the following:
Business support – we plan to help startups make the right business decisions and pivot accordingly as they are now faced with complex and difficult realities (e.g cash flow, team structure, industry impact) through:
Investment support – despite the current investment challenges (e.g. investment frequency, valuations) Augmentor will:
Peer-to-peer support – with less opportunities for direct communication and spontaneous encounters, Augmentor will:
We are also applying some important format changes:
Here are the main requirements to take part in Augmentor:
The application form will seek for more details about Applicant:
Ability to commit to attending our workshops and events
Augmentor supports early stage B2B companies developing innovative and commercially-focused immersive solutions designed for enterprise-level clients (i.g. large organisations and SMB).
We’re aiming to back solutions that demonstrate cross technology applications, linking the immersive with other emergent technologies such as AI, IoT, DLT and 5G.
Additionally, this year Augmentor is also looking to support immersive businesses from the following industries:
Although ‘immersive’ is a broad term, in the context of Augmentor, this refers to:
We are interested in innovations in both the hardware and software aspects of the technology.
The criteria will be presented as statements. Each of the criteria has the same weight. The judges will respond by indicating how strongly they accept these statements.
Product or service characteristic
The decision is taken by Digital Catapult and its relevant partners on the information submitted, any additional information gleaned from its due diligence, and their knowledge. This decision is final.
The selection process has 2 phases: longlisting and shortlisting selection.
From all the received applications, Digital Catapult along with Augmentor partners will select a final group of 15-20 applicants. These applicants will then be invited to proceed to the second phase.
Only applications made on Digital Catapult’s Open Call will be considered.
Only applications that meet the basic requirements will be added to our long list.
The final 15-20 applicants will be invited to a:
Unfortunately, because of the high volume of applications we do not provide feedback on Augmentor applications automatically. If you would like to receive feedback on your application, please send us an email stating so and we’ll try to get back to do our best and back to you as soon as possible.
If you have applied to Augmentor before and haven’t previously been accepted onto the programme, you are eligible to apply again.
Successful applicants will be expected to supply the following key deliverables over a 12-week period (October 2020 to January 2021):
In preparation for the final Showcase event you will deliver:
*Timelines are approximate and can be subject to change
Digital Catapult will raise awareness of the programme, its aims and successes, via multi-channel marketing and media outreach. Digital Catapult will also regularly check up the progress and development of the startups via online surveys and phone calls. Teams will be expected to participate in these activities.
A warrant agreement is a legal document to acquire shares under which a company (the grantor) grants a contractual right (but not an obligation) to a third party (the warrant holder) to purchase shares in that company. In the context of Augmentor, your company will be the grantor of 1% shares at nominal value and Digital Catapult the warrant holder.
A warrant is also only exercisable upon specific events (e.g. company liquidation, sale, asset sale, public listing and qualifying funding round) and within a specific exercise period (i.e. 5 years) and is, in many ways, similar to an option.
Successful applicants will be expected to sign a Warrant Agreement to participate in the programme.
The warrant agreement is not negotiable. In order for Digital Catapult to provide the same conditions and opportunities for the acceleration programme startups, we do not allow any changes to the warrant agreement.
If Digital Catapult exercises the warrant option, we will not look to play an active role in your company
Digital Catapult will assess every company individually and will decide on the execution of the 1% at the time of exercise only, at which point this will be converted to shares in the company and whatever happens from that point onwards will be subject to dilution.
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