expand allclose all
What is Augmentor?

Augmentor is a 12-week acceleration programme developed by Digital Catapult supporting early stage businesses developing innovative and commercially-focused immersive reality solutions. 

The programme offers companies technical, business and investment mentorship, access to state-of-the-art facilities, workshops and support to confidently pitch their ideas directly at an exclusive investor showcase.

What are the objectives of Augmentor?

Augmentor was launched to accelerate the development of B2B immersive products and applications among the enterprise sector – helping to drive adoption of augmented reality (AR), virtual reality (VR), mixed reality (MR) and haptics, scale high growth potential immersive companies and increase the size of the immersive UK market to become a global leader. 

The programme is designed to support the startups develop more commercially viable solutions, help them understand the investment landscape and become investment ready.

How will Augmentor help companies?

Augmentor delivers technical and business mentorship, access to state-of-the-art immersive facilities, regular investor office hours and ends with an investor and executive showcase event.

Will Augmentor provide me with workspace?

While Augmentor will give selected companies access to Digital Catapult’s Immersive Labs, there is no guarantee of access to workspace.

Is there funding available?

Augmentor does not provide capital investment or other funding, however it will help build relationships with the investor community and make sure that you understand the investment landscape.

What facilities will we get to use?

Companies will gain access to Digital Catapult’s Immersive Labs

About my company

expand allclose all
How much equity do you take?

Augmentor discovers and supports the UK’s most commercially viable augmented and virtual reality companies. The programme is geared towards early stage businesses that get access to targeted masterclasses on the investment landscape and investment readiness as well as business support. We give you access to a network of mentors that could help you take your business to the next level. To keep supporting future companies, and as part of the collaboration, Digital Catapult will take a maximum of 1% equity in selected companies. We do not wish to take an active role in your company’s future, nor request a position on your board or advisory roles.

I'm concerned about my intellectual property. Should I be?

Your application will be screened by Digital Catapult. We may share this with mentors and partners in judging and selecting companies. For this and other practical reasons, please don’t ask us to sign a non-disclosure agreement. We can only undertake these kinds of activities if we have the trust of the tech community so it is not in our interest to release your IP.

What if I am involved in another accelerator programme?

Participating or having participated in accelerator or other startup support programmes does not preclude you from taking part in Augmentor.

What if I'm not based in the UK?

All applications will be considered, but to take part in Augmentor, your company must be available to attend the events required throughout the programme that will take place in the UK.

Can you get us visas?

We can’t do that for you, but we will help where we can.

How are companies selected for Augmentor?

Only applications made on Digital Catapult’s Open Call will be considered. Companies that meet the basic criteria will be added to our long list.

Digital Catapult along with Augmentor partners will downselect to a final group of 20 companies who will be invited to complete a second independent assessment form in order to provide an impartial view to the final selection committee. It is compulsory you complete this form to be considered on the programme.

These final 20 companies will be invited to a pitch preparation day then selection day where they will pitch to Digital Catapult and programme partners to inform the final selection of up to ten companies.

Final judgement is made on the quality of the idea; a team’s ability to deliver; market readiness/capacity; and a team’s ability to benefit from the programme.

What’s the basic criteria to take part in Augmentor?

I. Two or more team members
ii. Have a product beyond concept stage
iii. Looking to raise seed investment in the next 12 months
iv. Able to be based in the UK for the duration of the programme
v. Registered with Companies House in the UK (or equivalent)
vi. Have <£500,000 in private investment or public funding

Do we need to send a business plan?

No, just complete the online application form. However you will be expected to have developed one and to be working on this throughout the programme.

Still looking for answers?

Email us at